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Case Study: JAK’s Beer Wine Spirits Pilots Loop’s Automated Marketing
If there is one thing that we recommend all businesses to…
If there is one thing that we recommend all businesses to adopt, it’s automation. Think about it—there’s never enough time in a day to complete all tasks, and new projects are continually put to the backburner. For brick and mortar retail, automating inventory and supply chain management, and marketing campaigns, is a game changer. Loop’s artificial intelligence pulls together your company-wide data to provide real-time operations and marketing support. With no extra work to you or your staff, you can offer customers an unparalleled, personalized experience.
We pitched our automated marketing platform to JAK’s Beer Wine Spirits, a liquor retailer with multiple locations in British Columbia, Canada. Within minutes of implementation, JAK’s was delivering personalized promotions to their customers.
Step 1: Determine Your Target Audience
Like Google Ads, Loop allows you to select keywords that trigger your promotion when customers make a purchase. We work with you to create this keyword list. Perhaps it is other products that are bought, or certain customer demographics.
For this case study, JAK’s created a promotion, in collaboration with local beer company Steamworks Brewing, to promote $2 off an 8-pack size of their Flagship IPA. Keywords were selected to target craft beer drinkers We used demographics, transaction data, and basket data to drive this promotion to those who would actually be interested.
Step 2: Customize Your Campaign
Time to customize your campaign. Determine how long the promotion will be offered, and if there are certain times of day you want it to be triggered. Or, work with us to tailor it to according to your marketing objectives.
For JAK’s campaign, Loop added a QR code that offered a digital copy of this promotion and their other monthly specials. By integrating JAK’s physical and digital platforms, customers can be engaged even after they walk off the property!
Step 3: Track and Action Your Insights
With Loop’s data portal, aggregate all your company-wide data and gain greater visibility on customers’ shopping behaviors, such as basket pairings. This access to real-time insights allows for proactive business decisions that benefit operations, merchandizing and marketing.
Loop provided JAK’s a data report reflecting customers’ interaction with the promotion (who, what, when, where, and how) across their 3 participating locations. For the duration of the campaign, JAK’s was able to see real-time updates.
Step 4: Attribute Marketing Spend to Sales
What is attribution? It’s the ability to link an effect (or sale) to a cause (or marketing tactic). Loop provides the analytics to show true attribution on marketing investment.
With one full view of all three locations, JAK’s could compare customer redemptions. The Timberline and New West locations printed the most promotions, but Discovery had the highest redemption rate. By uncovering attribution, JAK’s can identify which aspects of their promotion gave them the greatest return on their marketing investment – and can design future campaigns accordingly.
Looking Deeper into the JAK’s Promotion…
- We can see that printed promotions were a clear winner over digital promotions at all three locations. With this knowledge, JAK’s may decide to focus future marketing materials using print media. Let’s imagine one location DID see more digital redemptions – they could direct marketing funds towards building location-based online ads, or driving promotions through email and SMS to the customers of this location.
- The QR code’s linkage to JAK’s monthly promotions provides an excellent opportunity to understand micro trends to a greater extent. Using click data, they could now see other brands that caught their customers’ attention, which not only informs future inventory and merchandizing decisions, but also marketing strategies.
- Location, time, device used—these are all important insights to develop detailed customer profiles. It is the starting point to truly knowing their local consumer base, and finding ways to build relationships with each of them.
The Benefit of Community:
Through third party programmatic advertising, Loop facilitates a great new way to increase revenue. With neighboring businesses, you work together to keep foot traffic within your neighborhood, enforcing a sense of community while increasing sales. You can also unlock new revenue streams by providing brands 1-to-1 access to your customers directly – as JAK’s did with Steamworks Brewing.
If you’re a business owner, we encourage you to explore how automation can improve your marketing. Interested in Loop’s Fobi device? Reach out and we can help determine its role in your business goals! Book a demo today.