The Oscars, United States
The Academy of Motion Picture Arts and Sciences and Fobi have one big thing in common - a dedication to improving user experiences. Fobi provided the 94th Oscars with an advanced digital ticketing and venue management solution.
The Academy hosted the 94th Oscars in the iconic Dolby Theatre in Los Angeles, California on March 27th, 2022. This venue has hosted the Oscars 20 times and the most renowned and high-profile celebrities in the industry have walked the red carpet at this prestigious event.
Digital Tickets for the Stars
With the biggest names in entertainment in attendance, the Academy required an efficient, reliable and high-caliber ticketing and check-in solution to elevate the guest experience. The ability to safely and quickly welcome celebrities, along with their friends and family, into the venue was critical and the Academy sought a flexible, NFC-enabled digital ticketing solution for contactless entry.
Fobi's team updated their Smart Scan app to support the rugged Janam pedestals and devices and their built-in NFC and laser scanner to make check-ins and scanning seamless
Shaking Up the Status Quo
Historically event tickets have been static and entirely inflexible to change. Venue and event operators were limited to emails and on-premise engagement to communicate with guests, while the check-in process was anything but contactless. NFC-enabled tickets are shaking up the industry and Fobi and Janam believe that ticketing and venue management can exceed the status quo. Together they deliver the most advanced, contactless, tap-and-go NFC-enabled access management solutions to swiftly verify credentials in just seconds.
To ensure that each pass was being downloaded by the right person, Passcreator by Fobi added PIN verification functionality before attendees could access their ticket download page.
Fobi's end-to-end digital access management and engagement system for venues automates and digitizes the entire registration, ticketing, and check-in process while enabling venue and event operators to engage with guests via push notifications and SMS sent directly to their phone's lock screen. The solution is all about creating seamless user experiences and transforming how we think about ticketing and access management, making it a perfect fit for the Oscars.
Fobi created thousands of digital tickets for the Oscars, with over 95% of them being on iOS devices and a majority of those tickets being multi-location tickets used at both the Oscars and at the Governors Ball following the awards ceremony. The team worked tirelessly to deliver a solution that accommodated the Oscar’s complex ticketing requirements, such as setting up 27 different types of tickets in the Fobi platform or adding new functionality to the platform to support the needs of this very complex event.
Thanks to the NFC functionality, fully contactless ticketing and check-in for every attendee was a breeze. Tickets to the Oscars were sent to each attendee’s mobile phone and securely stored in their mobile wallet. By enabling attendees to self-scan their ticket upon arrival, Janam’s mobile entry pedestals and handheld ticket scanners, running Fobi's Smart Scan app, provided an NFC-based contactless, tap-and-go experience that moved guests quickly and safely into Dolby Theatre. At its peak, Fobi scanned 1,136 Oscars tickets in 27 minutes for an average of 42 tickets scanned per minute or an average of 0.7 per second.
"The queue at the scanning devices was much shorter than in previous years so the digital ticket scanning worked very smoothly. The Fobi team were great to work with on this project and were amazing collaborators and implementers."
CIO, The Academy of Motion Picture and Arts and Sciences