SUCCESS STORY
The World Boxing Council
About
The Project
Fobi developed & deployed the WBC Fan Pass, launching with the Canelo v. Yildirim fight. WBC wanted a way to directly communicate with fans but didn't have a mobile application to do so. They were relying on their large social media following for communication, but there was no way to track sponsorship engagement.
Leading up to and throughout fight night, Fobi engaged with fans using the WBC Fan Pass. Fobi provided:
- Fully managed notifications, promotions, and engagement
-
Real-time updates regarding the fight card schedule, fight results, and promotions
-
Engagement through a custom made Fan Prediction Game
WBC Fan Pass developed & launched for the Canelo vs. Yildirim fight
4 Days to Execute
- Pass creation, landing page, and onboarding design and development.
- Social and email distribution strategy.
- Social marketing strategy and assets.
2 Day Campaign
- Fully managed notifications, promotions, and engagement.
- Help desk
Promotions and Engagement
Leading up to and throughout fight night, Fobi engaged with fans using the WBC Fan Pass.
- Real-time updates regarding the fight card schedule, fight results and promotions
- Engagement through a custom made Fan Prediction Game
Assets Created
- Social marketing video
- Custom built WBC onboard page
- Personalized WBC Fan Pass
- Fan Prediction Game
Distribution
- Email (Existing CRM integration)
- Social (Twitter, Facebook, Linked, Instagram Stories)
55% onboarded through CRM
45% onboarded through Social Engagement
The Outcome
Fobi’s World Boxing Council wallet pass greatly out performed average mobile application in engagement and retention.
Fobi’s World Boxing Council Wallet Pass greatly outperformed average mobile application in engagement and fan retention.
Pass Retention Rate = 89%
Uninstall Rate = 11%
Average Wallet Pass Promotion CTR = 37%
Device Breakdown = 66% iOS | 34% Android
*CTR = Click Through Rate
Gamification Engagement Rates
Leading up to and throughout fight night, Fobi asked fans to predict the results of the night's featured bout through the WBC Fan Pass. Fobi created an interactive questionnaire that got fans to predict who would and how they would win. In the lead up to the fight poll, the results were shared.
