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SUCCESS STORY
The World Boxing Council

World_Boxing_Council_logo

About 

WBC wallet pass in phone
The World Boxing Council (WBC) is one of four major organizations which sanctions professional boxing bouts. The World Boxing Council is an organization that is motivated by the love for boxing with dedicated, loyal people who seek to safeguard the safety of boxers. Consisting of 166 countries with their respective confederations, its main function is to make boxing a fair and safe sport. Many historically high-profile bouts have been sanctioned by the organization with various notable fighters having been recognised as WBC world champions. 

The Project

Fobi developed & deployed the WBC Fan Pass, launching with the Canelo v. Yildirim fight. WBC wanted a way to directly communicate with fans but didn't have a mobile application to do so. They were relying on their large social media following for communication, but there was no way to track sponsorship engagement. 

Leading up to and throughout fight night, Fobi engaged with fans using the WBC Fan Pass. Fobi provided:

  • Fully managed notifications, promotions, and engagement
  • Real-time updates regarding the fight card schedule, fight results, and promotions

  • Engagement through a custom made Fan Prediction Game

WBC wallet passes in two iphones

WBC Fan Pass developed & launched for the Canelo vs. Yildirim fight

4 Days to Execute

  • Pass creation, landing page, and onboarding design and development.
  • Social and email distribution strategy.
  • Social marketing strategy and assets. 

2 Day Campaign

  • Fully managed notifications, promotions, and engagement.
  • Help desk

Promotions and Engagement

Leading up to and throughout fight night, Fobi engaged with fans using the WBC Fan Pass.

  • Real-time updates regarding the fight card schedule, fight results and promotions
  • Engagement through a custom made Fan Prediction Game

Assets Created

  • Social marketing video
  • Custom built WBC onboard page
  • Personalized WBC Fan Pass
  • Fan Prediction Game

Distribution

  • Email (Existing CRM integration)
  • Social (Twitter, Facebook, Linked, Instagram Stories)

55% onboarded through CRM
45% onboarded through Social Engagement

The Outcome

Fobi’s World Boxing Council wallet pass greatly out performed average mobile application in engagement and retention.

WPC CTR IMAGE

Fobi’s World Boxing Council Wallet Pass greatly outperformed average mobile application in engagement and fan retention.

Pass Retention Rate = 89%
Uninstall Rate = 11%
Average Wallet Pass Promotion CTR = 37%
Device Breakdown = 66% iOS | 34% Android

*CTR = Click Through Rate

Gamification Engagement Rates

Leading up to and throughout fight night, Fobi asked fans to predict the results of the night's featured bout through the WBC Fan Pass. Fobi created an interactive questionnaire that got fans to predict who would and how they would win. In the lead up to the fight poll, the results were shared.

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