bdG Sports is a representation, event management, and public relations firm operating on an international platform within the sports marketing industry and manages multiple college basketball events in the U.S.
Sponsored by the Hyatt International and Miromar Outlet bdG hosted NCAA Division I men’s and women’s basketball teams in Fort Meyers, Florida.
About bdG Sports
bdG Sports is a representation, event management, and public relations firm operating on an international platform within the sports marketing industry and manages multiple college basketball events in the U.S.
Sponsored by the Hyatt International and Miromar Outlet bdG hosted NCAA Division I men’s and women’s basketball teams in Fort Meyers, Florida.
The Problem
bdG needed a solution to manage third party sponsorship ads during the event to increase engagement rates and drive revenue.
They required a platform that could seamlessly segment, manage and analyze the success of the promotions and campaigns running before, during and after the tournament.
The Outcome
Fobi provided Hyatt and Miromar Outlets with personalized engagement and targeted advertising campaigns through Fobi’s Wallet pass.
Campaigns were pushed out to guests throughout the event and tracked in real-time. This allowed the sponsors to prioritize popular and successful campaigns to maximize revenue.
Click Through Rates Over 11%
The Hyatt International and Miromar Outlets experienced high levels of engagement from the advertisements issued throughout the competition with the highest ad click through rates of over 11%. By comparison, click through rates for ads on google search in 2020 were 1.55%.*
Having helped bdG Sport create multiple events so far, we continue to provide venues with contactless solutions and fan engagement tools that improve revenue streams by providing targeted marketing opportunities as fans return to live events.
*smartinsights.com
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Explore Other Wallet Pass Success Stories
Fobi provided Van Isle Beauty Co. with a digital wallet pass platform to revamp the boutique’s membership and loyalty program, driving revenue through increased frequency of customer visits and spend, cross-selling opportunities, and purchases through loyalty-based rewards.
Van Isle Beauty Co., Canada
Fobi provided its wallet pass platform to the World Boxing Council in order to engage with boxing fans during the WBC’s super middleweight championship fight featuring champion Saul “Canelo” Álvarez and challenger Avni Yildirim at Miami’s Hard Rock Stadium.
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