BDG, United States
bdG Sports is a representation, event management, and public relations firm operating on an international platform within the sports marketing industry and manages multiple college basketball events in the U.S.
Sponsored by the Hyatt International and Miromar Outlet bdG hosted NCAA Division I men’s and women’s basketball teams in Fort Meyers, Florida.
bdG needed a solution to manage third party sponsorship ads during the event to increase engagement rates and drive revenue.
They required a platform that could seamlessly segment, manage and analyze the success of the promotions and campaigns running before, during and after the tournament.
Fobi provided Hyatt and Miromar Outlets with personalized engagement and targeted advertising campaigns through Fobi’s Wallet pass.
Campaigns were pushed out to guests throughout the event and tracked in real-time.
This allowed the sponsors to prioritize popular and successful campaigns to maximize revenue.
Click Through Rates Over 11%
The Hyatt International and Miromar Outlets experienced high levels of engagement from the advertisements issued throughout the competition with the highest ad click through rates of over 11%. By comparison, click through rates for ads on google search in 2020 were 1.55%.*
Having helped bdG Sport create multiple events so far, we continue to provide venues with contactless solutions and fan engagement tools that improve revenue streams by providing targeted marketing opportunities as fans return to live events.