VANCOUVER, BC, 17, 2020, Loop Insights Inc. (MTRX:TSXV) (the “Company” or “Loop”) – a provider of contactless solutions to drive real-time insights and enhanced customer engagement to the brick and mortar space – is pleased to announce that it has entered into a limited formal agreement with the TELUS Corporation (or “TELUS”) (TSX: T, NYSE: TU), Canada’s leading telecommunications company, to conduct a 90-day proof of concept pilot across TELUS’s three flagship corporate retail locations in British Columbia.
The pilot commenced on August 5 when TELUS deployed Loop’s IoT product Fobi to test and leverage its automated marketing capabilities. Connected between the printer and point of sale, Fobi will identify the opportunity to offer print tailored discount codes on the customer receipt for items that may be of interest to the customer based on their purchase. These real-time capabilities enhance the shopping experience by providing data-driven product suggestions and unique discount codes for future use.
Andrew Turner, VP Strategic Operations at TELUS, said: “TELUS sees great value in Loop’s real-time data connectivity applications across bricks and mortar retail environments. Known for consistently putting our customers first and driving innovation in the telecommunications industry, we are always looking to elevate our customer experience and provide our customers with more value. We look forward to seeing Loop in action, and learning how we can enhance the customer experience together.”
Loop CEO Rob Anson added, “The opportunity to partner with one of Canada’s most respected and successful corporations is an important piece of our puzzle as we look to scale through potential channel reseller partners. TELUS will generate creditable third-party validation and credibility for our brand and go-to-market strategy. Following a successful pilot completion, the scope of this opportunity grows exponentially through channel reseller distribution.”
This Press Release Is Available On The Loop Insights Verified Forum On AGORACOM For Shareholder Discussion and Q&A https://agoracom.com/ir/LoopInsights/forums/discussion
TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications and information technology company with $14.8 billion in annual revenue and 15.3 million customer connections spanning wireless, data, IP, voice, television, entertainment, video and security. We leverage our global-leading technology to enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. TELUS Health is Canada’s largest healthcare IT provider, and TELUS International delivers the most innovative business process solutions to some of the world’s most established brands.
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