Fobi partners with bdG Sports to run Venue Management at the MGM Resorts Championship PGA Event in Las Vegas.
CASE STUDY: How Fobi (formerly Loop Insights) Helped bdG Sports Stay Operational Through the Pandemic
Using a unique Venue Management solution, Fobi helped bdG Sports run several NCAA Basketball events safely during the pandemic.
Client ProfilebdG Sports is a representation, event management, and public relations firm operating on an international platform within the sports marketing industry. bdG manages multiple college basketball and college hockey events in the United States each season with events in Southwest Florida, Las Vegas, Canada and The Bahamas as well as two Korn Ferry Tour events and the Nike Golf Invitational series.Responding to pandemic restrictions on travel and public gatherings, the sports industry pivoted to prioritize streaming and maximizing sponsor value through digital fan engagement channels. For sports industry operators like bdG, the challenge was twofold:
- A way to quickly and reliably deploy secure, on-site event bubbles over all event attendees, including players, staff, officials, and fans.
- Automated access validation, exposure tracing, and alert notifications in the case of exposure risk.
- A way to capture fan data and generate sponsor revenue with fan engagement after the event.
WATCH: bdG Chairman & CEO Brooks Downing talks about his first 2 event bubbles with Fobi.
“Without Fobi (formerly Loop Insights), plus the right testing protocols put in place, we don’t have tournaments. That simple.”
In order to conduct business under pandemic conditions, bdG needed a way to quickly and reliably contain all event attendees, event staff, and their frequented locations within a secure, access-controlled bubble for an event’s duration.
To address these needs, Fobi created an end-to-end Venue Management solution that integrated with on-site COVID-19 testing data to enable automated on-location access control, check-ins, exposure tracing, and alerts.
Fobi’s solution creates an access pass based on mobile wallet technology, so users can quickly add the pass to the preexisting mobile wallet on their phone without having to download an app.
Because Fobi’s Venue Management solution uses the same IoT technology stack powering its real time customer Insights & mobile Engagement solutions, the same platform used to segment users and trigger contextual alerts can be used as a powerful, personalized mobile marketing channel on users’ devices, presenting a compelling use case for sports industry operators seeking new ways to engage fans and generate sponsor value from fans.Employing Fobi’s Venue Management solution, bdG hosted three NCAA Division 1 basketball tournaments, each in their own event bubble. At the Las Vegas event in November 2020, the bubble protocols were used to identify and isolate two suspected cases among bdG’s staff. These suspected cases were later revealed as false positives. All 3 events were concluded without a single case of infection or transmission on site.
WATCH: Fobi's Business Development Executive Mike Canevaro recaps Fobi’s event bubble deployments with bdG
During 3 event bubbles, Fobi’s Venue Management solution demonstrated its suitability for rapid deployment in situations where reliability is critical.
Building on these successes, bdG selected Fobi to provide the event management solution at the MGM Resorts Championship golf tournament at Paiute from April 15-18, 2021 featuring a full field of 156 players ..
Want to learn how Fobi’s Engage, Insights, and Venue Management solutions can help your business? Contact us to book a demo.